Simpson, Fawcett & Co. Ltd.
The company was founded in 1847 by James Simpson.
In 1859 it got its final name.
In 1852, James Simpson was the first to make a pram for the babies to lie in. He did this by "cutting" a bucket lengthwise and connecting the pieces with cloth covered board. This had the advantage that babies could also be taken outside.
While the company's claim that they thereby introduced the greatest factor in educating people in the subsequent decline in infant mortality may be exaggerated by the new gospel of taking very young children out into the open, it is clear from the speed and size to which this style of prams was adopted by the public that this innovation was an important one.
In 1957 the company was taken over by Lines Brothers.